Arts Alive

For the Arts Alive project, I focused on revitalizing the existing brand by infusing it with vibrant energy and a fresh visual appeal. While staying true to the original color palette, I enhanced the saturation and contrast to create a more dynamic and engaging presence.

A key element of the rebrand involved reimagining the iconic theatre masks. I gave them a more distinctive and expressive look to reflect the unique personality of Arts Alive better. Typography also played a central role in this project. By introducing playful, custom letterforms, I was able to convey a sense of whimsy and creativity aligned with the organization’s mission.

To ensure the brand remains versatile across platforms, I developed a flexible logo system with multiple variations for different applications. I also designed a set of signature prints and patterns to further support a cohesive and memorable brand identity. The goal was to create a visual system that authentically captures the lively, expressive spirit of Arts Alive.